Sketchplanations

Explaining one thing a week in a sketch

The paradox of choice: a poor soul confronted by a giant pizza selection raises their expectations, wonders about everything they're missing, anticipates getting it wrong and then blames themselves for picking the wrong one

The paradox of choice

There's an all you can eat buffet with all the flavours of the world, you can have whatever you want. This is going to be amazing! You love lasagna, but look at those fajitas. You go for the fajitas, but then your friend arrives with sushi which looks even better. Why didn't you get that?? You always screw up...

Barry Schwartz studied how more choice not only doesn't always help us choose better, but can also make us feel worse about what we got even if it was great. Reduced satisfaction arises from:

  • The escalation of expectations
  • The opportunity cost of what we could have had and what was good about other options
  • Regret and anticipated regret of the choice we made
  • Self-blame when we think we are responsible for not doing as well as we could have

For an entertaining and educational 20 mins watch Barry Schwartz' TED talk on the paradox of choice.

Keep exploring

The Diderot Effect illustration: As two residents admire the brand new sofa they've brought into their living room, they remark how it now shows up the old rug and the old lamp and the old curtains. Oh dear.
The Dangers of just this once illustration: Clayton Christensen's quote that "It's easier to hold on to your principles 100% of the time than it is 98% of the time" is played out by one individual sticking to their guns when being badgered about something and another quickly giving in, and ending up at a point very far from their initial stance.
Typical gastropod anatomy: identifying the main parts of the shell of a common whelk
Enrich your design process - Sketchplanations
Cook rice like a pro - Sketchplanations
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