A model from Ogilvy and Mather that’s a really interesting way to get to the heart of what could make your brand thrive. The intersection between what people care about (a cultural tension) and what you could be famous as a business (your brand’s best self) is a recipe for doing something good that matters.

Try starting from a question: “The world would be a better place if…” and see where you get to.

Check out The Big IdeaL on Ogilvy and Mather for more.

The Big Ideal ™

I love this little problem solving tool from TRIZ that invites you to compose your problem of smart little people and ask, “what would they do?”

I was trying to illustrate how they might find a solution to a cut with what is effectively a clot.

Smart little people

The classic thinking framework from Edward De Bono. Though I’m yet to be in a meeting where everyone’s familiar enough with it that it wouldn’t sound a bit nuts to propose it. Ah well.

Sketchplanations tagged with design-tool