The knowledge funnel - Sketchplanations

The knowledge funnel

From Roger Martin's The Design of Business. With a little reflection the funnel is pretty trivial. But I do think it’s a useful way to think about things. At what stage is your business? Still tackling a mystery like Xerox Parc, or getting it down to heuristics like Zynga, or refining out an algorithm like McDonalds.

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The Business Flywheel illustration: the model of The Business Funnel, where prospects are filtered to yield end customers is compared with The Business Flywheel, where customers are at the centre, acting as the driving force behind your business momentum.

Umbrellas and Funnels illustration: On the left, the effective manager uses an umbrella to shield their team from a downpour of tasks and requests coming from all directions. This sheltered team are focussed and productive and celebrate their achievements. On the right, in place of the umbrella, the less effective manager uses a funnel as a catch-all, showering their team with actions, sending the team members running scared.

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