Sketchplanations

Explaining one thing a week in a sketch

Think cradle to cradle - Sketchplanations

Think cradle to cradle

From Michael Braungart and William McDonough’s groundbreaking book Cradle to Cradle (you should buy it just to feel the book itself). Production and use need not be a straight line. It has to be a loop. Known often as the circular economy.

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There is no away illustration: A 4 panel cartoon has a child asking a parent what to do with some trash or rubbish. The Dad says just throw it away. After some confusion the child chucks it off planet earth. The final panel reads: Oh wait. There is no "away"
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